You know a label is cool when it doesn’t even bother keeping track of how many records it sells. And while such slackerish business practices would seem to spell doom for any label, Ipecac Recordings is puking in the face of its naysayers as the company founded by Mike Patton and Greg Werckman blows out 10 candles this year.
“We don’t really count record sales that well,” Werckman sheepishly admitted to IndiePit in a recent chat. “For Mike and I … we’ve only been around 10 years, but man, we’ve done these records. And the records we’re proudest of are definitely not always the ones that sell the most. It’s just cool to work with so many talented people.”
Lest ye doubt the merit of Werckman’s word, try on for size the Melvins, Isis, Peeping Tom and Queens of the Stone Age – just a small nibble of the big cookie that is the Ipecac Recordings oeuvre.
“We have a foundation of artists who have been around for a while and have a built-in fanbase,” Werckman says of the aforementioned acts. “It would’ve been pretty hard for us to fail completely. … We have a base of Mike Patton’s projects since Faith No More – that’s a pretty strong fanbase. And then, right off the bat, we had the Melvins, who have a good, strong fanbase. The one band we’ve been able to grow and establish a fanbase with is Isis. And then Josh Homme, a good friend of ours from Queens of the Stone Age” who is a constant co-conspirator.
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