The Bad Penny (beta)

One of the hallmarks of Boise’s Treefort Music Fest is that it doesn’t waste time rolling out many of the most promising acts on the bill. Set for the first night of the five-day event are Surf Curse, Covet, Rogê, Caitlin Rose and Orions Belte — and that’s just from 8 to 10 p.m.

But Treefort-ers would do themselves a disservice to miss, or at least not look into, another Wednesday night act: Modernlove. The bracing indie-pop quartet is coming all the way from Ireland to infuse the fest with its special blend of succinct, succulent melodies and hooks. If that’s not enough of a selling point, Modernlove’s Treefort set will mark their first at a Stateside festival.

Seven years after their formation, Modernlove have mastered the art of cutting to the chase. Their no-frills, no-nonsense approach manifests in instantly memorable tunes that burrow into the brain.